definitions

anchorage
a caption or a key element that fixes the meaning and draws the audience towards a partivular texts or caption.
The titanic poster is an example of this, in the poster it shows the two faces of the main characters but the caption of the ship coming towards the viewer is a picture that draws the audiences to first.

cropping
cutting photographs for publications such as newspaper in order for it to into an available space or emphisise on a caption witihin the picture.
cutiing a picture or caption in order to fit it into another will show the contrast in importance of each picture as it will relate to the other in a text or in caption.

semiotics
breaking down of a moving image by analysings its culture, combination and the patterns it may generate meaning


juxtaposition
a state of being side by side for example to create contrasts between two objects.
The poster of sin city defines the contrast between of black and white, this is a juxtaposition.

mise-en-scene
the setting of a clip or scene. for example how the shot, frame, props, lighting, positioning and light is arranged. this is done to give a scene a distinctive look.
looking in a 1st person view would be most effective for this as it would mostly show the surroundings/ props rather than the character him/her self


homage
when one scene can relate to another. when one director could pay a certain tribute to another by including simular scenes or captions as a acknowledgement of the others influence on them.


demographics
infomation that may relate to life. such as social status, gender, age and population.
infomation that may relate to life. such as social status, gender, age and population

psychographics
measure attitudes, values, lifestyles, and opinions, as for marketing purposes.


binary opposition
defines the opposition between two different things. for example the balance between goo and bad, life or death, light and dark.
a poster such as sin city would show the binary opposition between contrast of light and dark to suggest good and evil.

iconography
props within a clip or scene that allows the audience to realise what type of genre the character or scene is. this may include fast cars, guns and suits.
the icongraphy of the poster of fast and furious shows the sports cars, police within the fil which would suggest that the icongraphy was proped so that it suggest its a racing film/action film