newspaper analysis

The paper on the sun does not show a lot of text on their front cover of their newspaper. This is because the target audience for this particular paper is aimed mostly at males. In this case most of this gender tends for their eyes to be drawn towards pictures and large captions and texts rather than fine printed writing.
In this particular central image on this newspaper, it shows a woman with half naked holding a banner that has the word goal across it. This central image is there to draw the audiences eyes/ attention to the woman’s body in which is half naked.
This would therefore cause the target audience of males ages in their teens and above to draw attention to this paper and purchase it. However this may not always be the case as the audience such as younger and female aged genders would not tend to capture the effectiveness of the central image on this paper.

The font is simple and large because there is not much text in the front page so by making the font larger it would be clear on the content inside. This is shown as a headline, this may be a disadvantage to the Sun as some broadsheet readers would rather have more writing for information rather than captions.
However the position of the image connotes that the writing has some importance in the caption. They use a medium/long shot of the woman which allows the caption to cover explicit areas of the body but also allow the reader to see her face arms and part of the legs. Also uses top front lighting which makes the model look more glamorous.

shaun of the dead

http://www.youtube.com/watch?v=yfDUv3ZjH2k

Shaun of the dead is a horror comedy and it also a spoof. This is a spoof movie which means it makes a serious movie, or takes another storyline and makes it funny. It was released in 2004, and it was written by Simon Pegg and nick Frost who also started init. Simon Pegg and nick Frost are known as two of the best British movie comedians, they have also stared in there one TV show called ‘spaced; and have been in numerous TV and shows. There where many things which made this movie popular including the unique idea, the actors and the humour which is used.

The genre for the movie is horror comedy. Many things in the trailer show that it’s going to be a horror comedy. Such thing as the mise en scene the setting and lighting help suggest the genre, but the 2 main ones are the props and sound.

The lighting in this trailer is very important. The trailer contains more low key lighting then high key lighting these are used for dramatic affect. When there inside such as the apartment at the beginning they have low key lighting which would give the apartment brighter look then it should be, also the shadows are purposely put those places to show they features of the people/zombies faces. In the pub low key lighting is used again, this is more a dramatic affect. The pub is dark but just enough light to see everything, the reason this is done is to give an atmosphere and make the movie a bit spooky so this shows the genre is going to contain horror. There are many outdoor scenes in the trailer and there all contain high key lighting. When the zombies are always in the shadow while the main characters and the other characters are always in the light outside.

There are many things which contain representation in the movie. One thing is the lighting outside. The zombies are in the dark while the humans are in the light, which shows good vs. evil, also because there is more darkness then light this could show that evil is overtaking the light. Other scene is when Shaun is running in the dark with a cricket bat fighting his way trough, this could show the only way to beat the evil is fight you way trough.

The setting for this movie is nothing special; it looks like it has been shot in any regular place. It’s in a posh area, not to posh. Its looks like it shot in London or the area is London defiantly shot in the UK. The flat used in the trailer is a typical flat nothing special about it only it’s a bit dirty. Also outside there nothing really unique it looks like normal outdoor scenery with normal background. All the shops and the pub look normal and there nothing different about it.

Van Helsing Analysis

In Van Helsing the main props are weapons such as a sword. This connotes that the film is to do with violence. Also this helps provide an idea of what kind of genre the film is. For example the arrow gun and sword suggests that it is a violent film which would include killing or murders. These are examples of action which allow the audience to make a direct link with the genre and the props used in the advertisement, which means that when the audience see a weapon, they will link it to violence and action and will give them a better understanding of the narrative.

The characters are wearing mainly black. There is not much colour which can represent that the time period is much older, were colours were not really more than just black and grey. The main character is also in black, and is standing in front of dark clouds and a moon, which suggests that although he is the hero of the narrative, he also possess an anti-hero side to him as well, and could be seen as a villain even.

The lighting in this poster is very low key. This is seen because the atmosphere is mostly foggy and cloudy which is not natural and almost man made. This low key lighting helps show that the setting is going to have elements of dark events and evil character roles.

Van Helsing's poster has a building with a lot of cloudiness and the moon in the middle. This creates a gloomy effect as there isn't much light. This gives the impression that there is a lot of darkness throughout the film. This is an example of narrative enigma, which means that because the mis en scene is so confusing, we will make assumptions about who is or isn’t the hero or villain.

Also the two central characters have a serious expression and are looking straight ahead. This gives the impressions that are involved in something significant in the film, giving them a more important role in the storyline. There are another two characters in the background which could suggest that they are less important to the main two characters in the front. It could also signify them as the villains or characters.

definitions

anchorage
a caption or a key element that fixes the meaning and draws the audience towards a partivular texts or caption.
The titanic poster is an example of this, in the poster it shows the two faces of the main characters but the caption of the ship coming towards the viewer is a picture that draws the audiences to first.

cropping
cutting photographs for publications such as newspaper in order for it to into an available space or emphisise on a caption witihin the picture.
cutiing a picture or caption in order to fit it into another will show the contrast in importance of each picture as it will relate to the other in a text or in caption.

semiotics
breaking down of a moving image by analysings its culture, combination and the patterns it may generate meaning


juxtaposition
a state of being side by side for example to create contrasts between two objects.
The poster of sin city defines the contrast between of black and white, this is a juxtaposition.

mise-en-scene
the setting of a clip or scene. for example how the shot, frame, props, lighting, positioning and light is arranged. this is done to give a scene a distinctive look.
looking in a 1st person view would be most effective for this as it would mostly show the surroundings/ props rather than the character him/her self


homage
when one scene can relate to another. when one director could pay a certain tribute to another by including simular scenes or captions as a acknowledgement of the others influence on them.


demographics
infomation that may relate to life. such as social status, gender, age and population.
infomation that may relate to life. such as social status, gender, age and population

psychographics
measure attitudes, values, lifestyles, and opinions, as for marketing purposes.


binary opposition
defines the opposition between two different things. for example the balance between goo and bad, life or death, light and dark.
a poster such as sin city would show the binary opposition between contrast of light and dark to suggest good and evil.

iconography
props within a clip or scene that allows the audience to realise what type of genre the character or scene is. this may include fast cars, guns and suits.
the icongraphy of the poster of fast and furious shows the sports cars, police within the fil which would suggest that the icongraphy was proped so that it suggest its a racing film/action film