ASA Bans

ASA bans Samsung LED TV ads

The Advertising Standards Authority has ruled that Samsung's use of "LED TV" to describe LED-backlit LCDs is "misleading."
Samsung has been roundly spanked by the Advertising Standards Authority, the UK's marketing self-regulatory body, for misleading claims that its latest range of displays are "LED TVs."

which advised consumers they were in for a treat thanks to "the ultra slim Samsung LED TV." As two fun-loving complainants pointed out, the only problem was the fact that it's a common or garden LCD screen.

The confusion - or misleading marketing, depending on whether you're Samsung or the ASA - comes from the fact that while the display technology powering the screens is LCD, the lighting uses LED technology rather than the more common cold cathode lamp


The ruling means that Samsung will no longer be allowed to refer to its screens as "LED TVs" in UK advertising - unless, you know, they actually are LED TVs - and neither will it be allowed to run its current adverts in their present form.

ASA bans Sky broadband press ad

The Advertising Standards Authority has banned a "misleading" press advertisement for Sky's broadband service following a complaint from BT.
Under the banner headline 'Reduce Your Costs Not Your Speed', the advert claimed that consumers in a Sky network area would not have their broadband speeds slowed down at peak time as they would with BT or Virgin Media.

In response, BT said that the statement was misleading because it implied that all BT users have their speeds slowed during peak times, when it fact this component of the fair usage policy only applies to "very heavy users".
The ASA noted that both BT and Virgin do operate fair usage policies on all their broadband services, whereas Sky Broadband Unlimited offers unlimited broadband in Sky network areas without restrictions on the bandwidth being used.

Last week, the ASA also ruled in favour of BT over another "misleading" Sky advert which promoted the potential savings available when switching landline and broadband services from BT.


ASA bans Mercedes-Benz environmental ad

The Advertising Standards Authority has ordered Mercedes-Benz to pull an advertisement because it exaggerated the level of CO2 emissions for the E-Class range.

The press advertisement claimed CO2 emissions for the range were "down to 139/km, which means it's better for the environment".
The model shown was the E250CDI Sport, which has emissions of 139g a kilometre.
Although a footnote stated the range's emissions went from 139g to 261g a kilometre, the regulator ruled that the headline implied that the whole range was low in emissions.

Following an investigation, it found that only two of a possible 24 E-Class cars corresponded with the emissions figures, warranting an E band in the Government's banding system.

Some cars were in the M band, the highest set by the Department of Transport to warn drivers about high levels of fuel consumption, taxation and pollution.
The ASA ruled that the advertisement should not be allowed to run in its present form.

Time Warner
Time Warner incorporated is one of the world’s largest entertainment company in which currently ranked as the 4th largest media company. Time Warner had a large revenue in 2008 in which summed up to 46.98 billion dollars. Its income from this was -15.95 in which assets had summed up to 113.95 billion in which covered these minus costs. Time Warner current main headquarters are set in central new York.

Sony
Sony entertainment company is a multimillion organisation in which has their main headquarters in Tokyo Japan. This is the largest media organisation currently in success. For example the beginning of this year march 2009 Sony entertainment had made a massive 7.730 trillion yen with a 227 billion income and a net income of 98.9bilioon.

Newscorp
Newscorp is currently the second largest media company at the moment. With a revenue income if 32 billion and a net income of 5.38 billion in 2008. The figures in which newscorp are making suggest the success of the business.

Viacom
Viacom is an American media company in which is shortened for video and audio communications. Viacom is a worldwide organisation in cable and satellite television networks. For example its net income for 2008 was 1.251 billion in which revenue was 14.620 billion. Its total in which determines in and out flows had summed up to a 7.0033 billion profit in which they use to expand.

newspaper analysis

The paper on the sun does not show a lot of text on their front cover of their newspaper. This is because the target audience for this particular paper is aimed mostly at males. In this case most of this gender tends for their eyes to be drawn towards pictures and large captions and texts rather than fine printed writing.
In this particular central image on this newspaper, it shows a woman with half naked holding a banner that has the word goal across it. This central image is there to draw the audiences eyes/ attention to the woman’s body in which is half naked.
This would therefore cause the target audience of males ages in their teens and above to draw attention to this paper and purchase it. However this may not always be the case as the audience such as younger and female aged genders would not tend to capture the effectiveness of the central image on this paper.

The font is simple and large because there is not much text in the front page so by making the font larger it would be clear on the content inside. This is shown as a headline, this may be a disadvantage to the Sun as some broadsheet readers would rather have more writing for information rather than captions.
However the position of the image connotes that the writing has some importance in the caption. They use a medium/long shot of the woman which allows the caption to cover explicit areas of the body but also allow the reader to see her face arms and part of the legs. Also uses top front lighting which makes the model look more glamorous.

shaun of the dead

http://www.youtube.com/watch?v=yfDUv3ZjH2k

Shaun of the dead is a horror comedy and it also a spoof. This is a spoof movie which means it makes a serious movie, or takes another storyline and makes it funny. It was released in 2004, and it was written by Simon Pegg and nick Frost who also started init. Simon Pegg and nick Frost are known as two of the best British movie comedians, they have also stared in there one TV show called ‘spaced; and have been in numerous TV and shows. There where many things which made this movie popular including the unique idea, the actors and the humour which is used.

The genre for the movie is horror comedy. Many things in the trailer show that it’s going to be a horror comedy. Such thing as the mise en scene the setting and lighting help suggest the genre, but the 2 main ones are the props and sound.

The lighting in this trailer is very important. The trailer contains more low key lighting then high key lighting these are used for dramatic affect. When there inside such as the apartment at the beginning they have low key lighting which would give the apartment brighter look then it should be, also the shadows are purposely put those places to show they features of the people/zombies faces. In the pub low key lighting is used again, this is more a dramatic affect. The pub is dark but just enough light to see everything, the reason this is done is to give an atmosphere and make the movie a bit spooky so this shows the genre is going to contain horror. There are many outdoor scenes in the trailer and there all contain high key lighting. When the zombies are always in the shadow while the main characters and the other characters are always in the light outside.

There are many things which contain representation in the movie. One thing is the lighting outside. The zombies are in the dark while the humans are in the light, which shows good vs. evil, also because there is more darkness then light this could show that evil is overtaking the light. Other scene is when Shaun is running in the dark with a cricket bat fighting his way trough, this could show the only way to beat the evil is fight you way trough.

The setting for this movie is nothing special; it looks like it has been shot in any regular place. It’s in a posh area, not to posh. Its looks like it shot in London or the area is London defiantly shot in the UK. The flat used in the trailer is a typical flat nothing special about it only it’s a bit dirty. Also outside there nothing really unique it looks like normal outdoor scenery with normal background. All the shops and the pub look normal and there nothing different about it.

Van Helsing Analysis

In Van Helsing the main props are weapons such as a sword. This connotes that the film is to do with violence. Also this helps provide an idea of what kind of genre the film is. For example the arrow gun and sword suggests that it is a violent film which would include killing or murders. These are examples of action which allow the audience to make a direct link with the genre and the props used in the advertisement, which means that when the audience see a weapon, they will link it to violence and action and will give them a better understanding of the narrative.

The characters are wearing mainly black. There is not much colour which can represent that the time period is much older, were colours were not really more than just black and grey. The main character is also in black, and is standing in front of dark clouds and a moon, which suggests that although he is the hero of the narrative, he also possess an anti-hero side to him as well, and could be seen as a villain even.

The lighting in this poster is very low key. This is seen because the atmosphere is mostly foggy and cloudy which is not natural and almost man made. This low key lighting helps show that the setting is going to have elements of dark events and evil character roles.

Van Helsing's poster has a building with a lot of cloudiness and the moon in the middle. This creates a gloomy effect as there isn't much light. This gives the impression that there is a lot of darkness throughout the film. This is an example of narrative enigma, which means that because the mis en scene is so confusing, we will make assumptions about who is or isn’t the hero or villain.

Also the two central characters have a serious expression and are looking straight ahead. This gives the impressions that are involved in something significant in the film, giving them a more important role in the storyline. There are another two characters in the background which could suggest that they are less important to the main two characters in the front. It could also signify them as the villains or characters.

definitions

anchorage
a caption or a key element that fixes the meaning and draws the audience towards a partivular texts or caption.
The titanic poster is an example of this, in the poster it shows the two faces of the main characters but the caption of the ship coming towards the viewer is a picture that draws the audiences to first.

cropping
cutting photographs for publications such as newspaper in order for it to into an available space or emphisise on a caption witihin the picture.
cutiing a picture or caption in order to fit it into another will show the contrast in importance of each picture as it will relate to the other in a text or in caption.

semiotics
breaking down of a moving image by analysings its culture, combination and the patterns it may generate meaning


juxtaposition
a state of being side by side for example to create contrasts between two objects.
The poster of sin city defines the contrast between of black and white, this is a juxtaposition.

mise-en-scene
the setting of a clip or scene. for example how the shot, frame, props, lighting, positioning and light is arranged. this is done to give a scene a distinctive look.
looking in a 1st person view would be most effective for this as it would mostly show the surroundings/ props rather than the character him/her self


homage
when one scene can relate to another. when one director could pay a certain tribute to another by including simular scenes or captions as a acknowledgement of the others influence on them.


demographics
infomation that may relate to life. such as social status, gender, age and population.
infomation that may relate to life. such as social status, gender, age and population

psychographics
measure attitudes, values, lifestyles, and opinions, as for marketing purposes.


binary opposition
defines the opposition between two different things. for example the balance between goo and bad, life or death, light and dark.
a poster such as sin city would show the binary opposition between contrast of light and dark to suggest good and evil.

iconography
props within a clip or scene that allows the audience to realise what type of genre the character or scene is. this may include fast cars, guns and suits.
the icongraphy of the poster of fast and furious shows the sports cars, police within the fil which would suggest that the icongraphy was proped so that it suggest its a racing film/action film